The world moves so quickly that it's easy to get left behind. With advances in technology and customer expectations constantly changing, you need to keep your packaging competitive if you are to retain your business.
Never stop trying to improve your packaging technologies or your restaurant's ease of access. When you are meeting quotas and everything is running well, it's easy to become complacent. This is when you might miss out on the technology and innovation that drive your industry. Whether it's getting takeaway orders delivered in the quality in which they left your café, or improving your online reservation site, keeping your business up-to-date with today's technology is one of the best ways to stay ahead of the competition.
These days, customers don't just want good food - they want it to be sustainable, too. Environmentally conscious trends have changed consumer behavior. With the increasing demand for eco-friendly choices and brands that commit to green practices, it won’t take long before you’re part of the campaign. That’s another important point: soon this won’t just be a campaign. The worldwide effort to fight climate change will enter legislation, and it’s better to jump on-board before you’re forced to do it. Going green can mean a mix of compostable, non-toxic materials made from recycled content or with renewable energy. It could also be as simple as recyclable and refillable packaging. While the standards of sustainability haven’t been set in stone yet, there are guidelines you can follow to make a slow but promising transition. This is a move that will attract brands that are also committing to a switch. Above all, sustainable packaging and practices benefit your work environment and employees. Fewer health concerns and a low turnover rate are essential to a successful company.
When you're doing something impressive, make sure others know about it! If you're doing something you think is great, but no one knows about it unless they visit your restaurant, it is not going to be useful for the business. By improving your website and making sure all your proudest achievements are on there, you can ensure your initiatives broadcast themselves to the world and bring the world to you.
Information taken from Dayooper. Read about why you should support B Corps, and refresh yourself on your sustainable packaging knowledge, on our blog.
Planet Friendly Packaging acknowledges the traditional custodians of the land on which we work. Our thoughts go out to everyone affected by COVID-19. Stay safe.